The concept for the installation was dreamt up by Darren Clanford, Creative Director at Johnson Tiles. He explained: “The idea originated from a set of dominoes. By positioning the dominoes in a line, you can create an interesting effect of colour and space, and this led me to think about playing with the relationship between colour, space and environment with Verve."
Darren went on to say “The fact that the mirrors reflect the light and colour of the bright Prismatics onto the white tiles, creates an intriguing and interactive display. However the concept of the design also spans its interaction with the environment – the mirrors reflecting the industrialism of the parallel building and the reflection of the onlookers themselves and relying on natural light for its effect. The installation is created by its surroundings and takes on a different appearance dependant on light and where the viewer is standing. It’s these factors that make Verve a truly individual experience.”